There are too many digital agencies, which are saying.. “We think differently, we are different” and try to duplicate Steve Jobse’s words. That’s great. Apple is one of the most valuable brand ever been created. But there is a problem.. Say this kind of words is maybe the easiest stuff. From our own point of view what makes these innovative companies so special is the extreme level of execution of their people. And this is not so easy to duplicate.
We love to work. And we love to work really hard. Why? Because we see the purpose and we have a passion in doing that things. It doesn’t mean things we do are easy and always funny. It doesn’t. We know that BIG things with real impact aren’t easy and free. To accomphish it we have to WORK HARD.
While others play ping pong and Playstation in their offices, we work, we run businesses.